Difficult roads often lead to beautiful destinations

The signature RaceFit™ programme by The Red Tree is a fitness test for beauty brands. The beauty industry is saturated with brands, so to succeed in a crowded market place your brand needs to be ready to compete. Whether you are looking to launch a product range or are an existing brand in need of a review, Racefit™ can help.

Identify your key areas of weakness

Gain valuable industry insight and expertise

Discover how to succeed in the challenging beauty industry

With RaceFit—our unique getting-fit-for-market programme—we advise on every aspect of a brand. It’s a 360 degree review covering the essential building blocks behind any beauty brand, from product development to retail strategy. Participants receive a tailored RaceFit Report, a detailed document that highlights areas of weakness and strength but also gives practical advice and guidance. Your RaceFit report, providing extensive industry knowledge and expertise, is an invaluable tool as you develop and grow your brand.

RaceFit is a unique programme developed by The Red Tree, the UK’s leading beauty industry consultancy. The Red Tree provides strategic consultancy and brand management services to brands from all product sectors and markets. The Red Tree work with brands from inception to launch and beyond. No one is better positioned to understand what it takes to succeed in the beauty industry. We know instinctively where brands fit, we know how to make a brand market-ready and we know how to deliver a compelling brand story that makes buyers sit up and take notice.

There are two RaceFit™ options available ‘Self Assessment’ and ‘One-to-one Evaluation’. For both programmes the structure and content of the review and report are the same. Self Assessment is completed independently via our RaceFit™ digital platform and results are immediate. One-to-one Evaluation is a more time intensive, investigative review led by a Red Tree consultant, where more detailed bespoke feedback is given and follow up support is available.

What does each programme include?


  • Instant access to the RaceFit™ platform.
  • Independent completion of the RaceFit™ questionnaire.
  • Your RaceFit™ Report is instantly generated, ready for you to download and review.

£75 + VAT

Get started

One-to-one evaluation

  • A meeting where the questionnaire is completed under the guidance of A Red Tree consultant. Questions can be explored in depth and the detailed information on your brand gathered.
  • You will receive your RaceFit Report plus a bespoke supplementary report containing specific feedback and guidance entirely specific to your brand.
  • A results review session, where your report is discussed in detail and key action points identified.
  • A six week follow up review appointment to review what steps have been taken and follow up planned on any outstanding issues.

£2,500 + VAT

Please complete our contact form detailing your contact details and the RaceFit™ team will be in touch.

Get in touch

Do you have a question? Visit our FAQs page for answers to the most commonly asked questions or please get in touch with a member of the RaceFit™ team.