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A fitness test for beauty brands
Our unique questionnaire allows you to quickly review the 7 building blocks crucial to brand success. Completed in 25 minutes via our online platform; feedback is immediate. Your unique RaceFit™ Report is instantly generated, full of expert industry advice and guidance, ready for you to download and review.
RaceFit™ is powered by a complex algorithm and your RaceFit™ score and feedback will be instantly generated. You will receive an overall score and scores for individual sections. Detailed advice will be given on areas of specific weakness, giving you valuable industry insight and clear steps to take to address the issues raised.
The length of your RaceFit™ report depends on how fit your brand is, if there are more areas of weakness, your report will be longer and more detailed. On average reports are 7–9 pages in length. Your report is generated as a PDF file and can be immediately downloaded or printed.
Once your account has been generated you will be invited to complete the RaceFit™ questionnaire, a seven part questionnaire with a total of 49 questions. The seven sections cover the areas that a brand needs to optimise in order to succeed: Brand, Business Planning, Product Development and Packaging, Manufacturing and Logistics, Marketing and Communications, Retail Strategy and Post Launch Strategy. Each section makes a series of statements and you must evaluate how strongly you agree or disagree with, from strongly agree to strongly disagree.
There are two RaceFit™ options to choose from. The standard programme is perfect for those needing a quick, cost effective brand review. RaceFit™ Plus is an enhanced assessment with an investigative review led by a Red Tree consultant, where more detailed bespoke feedback is given and follow up support made available.
Instant access to the RaceFit™ platform
Independent completion of the seven part RaceFit™ questionnaire
Your unique RaceFit™ report is instantly generated, full of advice and guidance, ready for you to download and review
RaceFit is a unique programme developed by The Red Tree, a leading international beauty brand consultancy with a proven track record in building businesses, brands and people. We develop and steer your ideas, challenge your thinking and deliver results. Find out more about The Red Tree’s other services here: